About Us


I was born in Santiago, Dominican Republic. We migrated to the United States of America in 1982. I started my 1st salon in 1997 in Santiago, Dominican Republic. It was a hit right after opening.  When i came back to the U.S. I started working in Human Resources and Banking. My passion was always to do hair and make every one look and feel better about their hair. My parents and sister decided to purchase Dominican Innovation in April 2009. In 2010 I took over and we have grown to a second location. The sky will be the limit, with a great team of professionals we will grow and keep growing but always remembering where we came from. Always putting customers first in every decision taken. With god by our side everything is possible. America is the land of opportunity!